About Us

  • 💛 Who We Are

    I’m Rachel Turner, owner of TYDB and boy-mom/bonus-mom to four incredible sons:
    Beanie (20), Mason (18), Talan (15), and Waylan (11). I’ve been married to my husband, Brian, for 12 years, and our life is full of laughter, chaos, sports, and so much love.

    With all the energy in a house full of boys, this boutique quickly became my creative outlet—a place where I get to embrace my feminine side and help other women feel confident, stylish, and seen.

    🌸 How It All Started

    The Yellow Daffodil began in 2016, right inside my home, with nothing but a dream and a tiny inventory rack.

    By 2019, we officially outgrew the house and moved into our beautiful downtown storefront. Today, TYDB has grown into a 3,000 sq. ft. brick-and-mortar boutique that still carries the same heart, passion, and personal touch it did from day one.

    ✨ What Makes Us Different

    At TYDB, we’re more than just clothes—we’re an experience.
    We focus on:

    • Thoughtfully curated styles you won’t find everywhere

    • Quality pieces that last

    • Sizes, fits, and styles for real women

    • Fast shipping from our shop to your door

    • Real, genuine Southern hospitality

    • Supporting USA-made and women-owned brands whenever possible

    • A boutique owner who truly listens and cares

    I know you can shop anywhere. What you get here is heart, connection, and a personal touch from someone who loves what she does.

    If you’re searching for something specific—a color, a fit, a style, a special piece—tell me! I’ll do everything I can to track it down for you.

    👗 Sizing for Reference

    For try-ons and fit videos, you’ll see me wearing:

    • Medium/Large tops

    • 8/10 bottoms

    • Size 9 shoes

    I always note whether I sized up, down, or stayed true to size so you can shop with confidence.

    🤍 Our Promise

    From the very beginning, TYDB has been built with heart.
    We’re committed to serving every customer with kindness, honesty, and the friendliness Alabama is known for.

    We’re grateful for every order and every person who walks through our door or visits online. You’re a part of our story, and we’re honored to be a part of yours.

    💌 Have Questions or Ideas?

    We’d love to hear from you!
    Email: yellowdaffodilboutique@gmail.com

    Thank you for supporting our small business and for being part of the TYDB family.
    — Rachel